Collaring a Business Idea and Turning it into Glittering Success
Kimberly Martinez knew her sister-in-law’s beaded ID necklaces were a great idea. Combining her “corporate” experience with her relative’s creativity, the two women transformed a home-based hobby into a full-fledged award-winning business.
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BooJeeBeads Creator Bonitas International, LLC. Named Steve Awards for Women in Business Finalist
Bonitas International was named a Finalist in the "Most Innovative Company of the Year - Up to 100 Employees" category in The 5th annual Stevie Awards for Women in Business. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run. The Stevie Awards have been hailed as the world's premier business awards. (Read entire story)

Bonitas International Featured on the WSJ Homepage!
Kimberly Martinez, founder of Bonitas International, a Burton, Ohio-based manufacturer of so-called "functional jewelry" – which includes attractive necklace-type chains to attach to employer IDs or eyeglasses — says that exporting her line to the U.K., Germany and Australia is one of the main drivers behind the company's growth. (Read entire story)

So You Think You Can Bead Contest Begins!
Bonitas International, the fashion accessories company that redefined "Workplace Chic" is looking for new designs to add to its 2009 product collection and invites interested designers to submit samples for consideration. (Read entire story)

BooJeeBeads featured on the “IT LIST”
by Cleveland Plain Dealer Fashion Editor
Several weeks ago, I wrote a column about my reluctance to wear my work ID badge around my neck. Readers from far and wide advised me to invest in a lanyard that resembles a beaded necklace rather than the standard athletic shoelace style. These were too good to keep to ourselves — here are a few of our favorites (Read entire story)

Entrepreneur.com says BooJeeBeads are “Redefining Workplace Chic”
They're unfashionable, plain and boring. But for most business people, they're an office necessity.
Whether you've been forced to wear one while attending a conference or tradeshow, or you need one simply to enter your office building, chances are you've worn a lanyard sporting your credentials. Thanks to the prevalence and tackiness of rope lanyards, two sister-in-laws decided to create more stylish, colorful necklaces they named BooJee Beads
(Read entire story)

“Survey Says: Women Want to be More Stylish at Work”
ChicBlvd conducted a study among its over 6,000 readers and found that 100% of respondents preferred a beaded ID necklace from BooJeeBeads.com over the standard "shoelace" style lanyard (Read entire story)

BooJeeBead on the “Cool Stuff” list- Calgary Sun
You may not think of your ID tag as a fashion item, but it can be. Boojee Beads are a big
improvement over a plain, black lanyard. (Read entire story)

BooJeeBeads Makes the 2008 “Fabulous Holiday Gift List”
Over 75 million people wear an employee ID every day at work, and the “shoelace” style lanyard is not exactly anyone’s first choice as a fashion accessory (Read entire story)

Bonitas International Unveils Red Dress Lanyard at Fashion Week In NYC!
Kimberly Martinez, CEO and co-founder of Bonitas International LLC was an honored invitee at the Carolina Herrera show at Mercedes Benz Fashion Week in NYC. In keeping with The Heart Truth(tm) campaign supported by the American Fashion Industry, the company donated its Red Dress-inspired "Love Your Heart" beaded lanyard for distribution to select attendees. The Heart Truth's Red Dress is the national symbol for women and heart disease. A portion of the proceeds from the ongoing retail sales of the product are donated to support the fight against heart disease. (Read entire story)

Kimberly Martinez, CEO of Bonitas International is elected to
The Executive Committee
Kimberly Martinez, president of Bonitas International LLC, has been elected a member of The President's Forum of the Sarasota area by Leadership Centers USA (Read entire story)

Business Week features CEO Kimberly Martinez in Video Interview
Martinez and Harrington created BooJee Beads, a line of decorative lanyards that display ID badges and other credentials in style. (Read entire story)

Event of the Week
Sunday, February 11, 2007, Cleveland Plain Dealer, Cleveland, OH
What: The Cleveland Chapter of the National Association of Women Business Owners presents "Zero to $1 Million in Three Years." Who: Northeast Ohio native Kimberly Martinez, co-founder of Bonitas International offers advice to women business owners. The company's signature product, BooJee Beads ID Jewelry, offers stylish options for employee identification badges and other work accessories. When: 5p.m., Feb. 20th, Sheraton Hotel, 5300 Rockside Road, Independence. (Read entire story)

A Makeover For ID
Badges Martinez was "blown away" by the success,Harrington said. "She's the one who had the vision and the belief that we could make it into a big business," Harrington said of Martinez. The products are available in 1,200 retail outlets in the United States as well as the product Web site,www.boojeebeads.com. (Read entire story)

Getting A Bead On Business
In January of 2003, Kimberly Martinez, a former corporate executive, helped transform her friend Lisa Harrington's jewelry products from a basement operation into a boardroom success story. (Read entire story)

$1 Million By 2010
Cisco Helps Women Entrepreneurs Reach Higher Through Make Mine a $Million Business Program Kimberly Martinez of Bonitas International; and Molly Fuller and Ann McCarten-Gibbs of Hands On Gourmet will receive a complete Smart Business Communications system from Cisco Systems, the first network technology sponsor of the Make Mine a $Million program. (Read entire story)

Elle féminise les accessoires professionnels
Kimberly Martinez (à droite) aide son ami Lisa Harrington à faire de sa petite bijouterie une entreprise florissante. Elles lancent Bonitas International, une société qui propose des décorations pour les accessoires professionnels : petits bijoux de portables, cordons pour lunettes très féminins, colliers pour attacher les badges d'identité...
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Madeira business owner honored nationally
"We committed earlyonthat we would build a business that not only provided for our families, but would reach out to support other women who did not have the same opportunities we have been able to create." (Read entire story)

El programa nacional 2006 ‘Make Mine a $Million Business'™
premia a veinte mujeres empresarias en un evento en San Francisco; Las empresarias galardonadas Recibirán Tutelaje, Financiamiento, Asistencia en Marketing y Tecnología para el Desarrollo de Empresas de un Millón de Dólares (Read entire story)

Adventures of Lisa in China
I had such a productive and informative trip to China. I can actually say that I am very glad that I went. I would like to share with you all my “adventures. The good news is that you can see the results of my trip with our great new beaded lanyards and retractable badge reel jewelry now for sale at our retail website www.BooJeeBeads.com and our newest website www.EyeglassHolders.com is finally launched! (Read entire story)

BooJeeBeads in the House!
What a whirlwind it has been since we have won the CMI award! I attended the NY fundraiser gals which was an unbelievable experience! There were 500 people in the room all wearing our ID jewelry. We received our WBEC certification (women owned business) and ran in to our friends and other CMI winners from Say No More promotions at the conference in Miami. (Read entire story)

Top 20 Award -National 2006 Make Mine A $Million™
Program The Make Mine a $Million Business program aims to foster a community of one million women-owned businesses at $1 million or more in annual revenue by 2010. The effort could help add up to four million jobs and $700 billion to the US economy (Read entire story)

Special Programs Give Female Entrepreneurs Assistance
Kimberly Martinez, an Englewood resident and chief executive of Bonitas International LLC, got a financial boost from Count Me In when her banker was unwilling to fund her needs. (Read entire story)

Ladies Who Launch