About Us

We believe there's always a way.

You want a product that solves a problem AND makes people feel good about themselves. Co Founders Lisa Harrington and Kimberly Martinez found the inspiration to create a product line that does both. 

 

Their mission began 19 years ago. As a pediatric nurse Lisa was required to wear an employee ID badge. She clipped her hospital ID to the beaded necklace and a new product category was born!  Her co-workers at Cincinnati Children’s Hospital loved the concept and clamored for one of their own. She created a small business selling beaded ID necklaces that allowed for creative expression and personality at work. She replaced the boring “shoelace” lanyards and badge reels provided by the hospital security department. 

Kimberly, a downsized Fortune 50 executive, recognized a huge business opportunity.  Fueled by adrenaline and Christmas cookies she stayed up all night and created a business plan on the back of a Christmas card envelope. The following morning Kimberly and Lisa decided to free working women around he world from the fashion disaster that comes from wearing an employee ID badge.

Bonitas International was born!

Over time they expanded the product category to include every possible method  to display and ID badge with on trend designs. This synergy, timing and courage drove them to create not only a thriving business, but an entire new category in the fashion accessory world. 

 

IMPORTANT NOTE: Women own 50% of the businesses in the United States, yet less than 3% ever achieve sales over $1 million. Bonitas International smashed through that milestone in their 3rd year of business. A certified Women-Owned Business, Bonitas has been listed on the Inc. 5000’s list of fastest-growing, privately-held businesses 5 times and today is the global leader in the identification jewelry category.

FAST FACTS

  • Bonitas International is the category creator and  global leader in Identification (ID) jewelry

  • Proudly listed on the INC 5000; Americas fastest growing companies 2011, 2012, 2014 & 2015 

  • Certified Woman Owned business (WBE) & Small Business (WSOB)

  • 19 years of expertise brings unrivaled insight into consumer buying patterns maximizing gross profit margin and increasing turns.

  • Our design team produces on trend products every 120 days maintaining freshness and customer interest.

  • Display “your way” with fully customizable merchandising programs.

  • We produce quality products with attractive price points designed to delight your customers.

  • State of the art 15,000 SQ FT distribution facility opened in 2016 is EDI and ASN equipped.

  • Our dedicated, responsive, and experienced account teams are committed to your success.

  • Experienced & nimble DSV supporting e-commerce platforms. 

  • All factory partners are ISO 9001 certified: many are ASO 400

  • Factories are audited for social, safety and environmental compliance.

  • Dunn & Bradstreet rated: 2

  • AM Best rated commercial liability insurance.