Our Brands

Making functional fashionable since 2003

Identification doesn’t need to be boring!

Women all over the world know us for transforming boring mundane ID badge holders into fashionable and fun jewelry. Our brands cover a range of styles from classic to trendy and everything in between. We understand our customers like to create their individual brand and our collections include not only ID necklaces, but fashion badge reels and ID clips with a fashion flair.  On trend designs as well as quality construction and materials define all of our products.  We are so confident about our quality that we offer a 100% product guarantee.


Because our entire product line is an extremely durable, affordable indulgence, we have avid fans worldwide who wear our products every workday. You can count on Bonitas International to continue to innovate new ways to make functional items fabulous!


BooJee™, our flagship brand, empowers women to express their personal style while wearing identification. 


Women who like style, attention to detail and take care to accessorize their carefully chosen outfits love the BooJee™ brand!  We also offer collections with coordinating earrings, bracelets and more to complete the look.  Women who want the best choose the BooJee™ brand!

BooJee™ collections are designed with high quality stones, beads, unique chains and fashion elements.  Our retractable badge reel jewelry offers gorgeous dimensional embellishments in a variety of materials to create looks from chic to sparkling. Your customer will enjoy choosing from a range of design themes from classic to the latest hot trends.  We relentlessly pursue the latest fashion and color trends, as well as customer feedback to ensure that we have the best product available on the market.   

If you have to wear an ID, why not do it with style?...  BooJee™ Style!

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ID Avenue™, offers an affordable range of jewelry to wear your identification with style. 


From fun to on-trend fashion and everything in between, this brand has your customer covered! 

ID necklaces are designed in a range of styles that include beaded and chain with delightful, surprising fashion elements.  ID Avenue™ Ribbons are soft, durable, and versatile and finished with a coordinating retractable fashion badge reel.  The collection runs the gamut from whimsy to classic with beautiful patterns, sassy sayings and popular icons.  ID Avenue™ badge reel jewelry allows those who prefer to wear a clip-on retractable a huge selection of dimensional decorations in a range of materials and looks. 

More than a name, title and department, people have amazing personalities and styles. Our ID Avenue™ Collection allows everyone’s uniqueness to shine through.

02-70039 Ebony and Ivory